General Web Marketing Articles & Tips
Do you know if your website follows the search engine's rules?
Here are the ways you can evaluate your website.
Search engine's robots called spiders read the html code. You can read it too by going to your website on the Internet and selecting the view source option from under the view menu of your browser. The spiders read all that code quickly, but you could spend hours going through the code to read what they see. Or there is a simpler way to see if your website follows the rules. Simply look at your website and ask yourself these questions.
Are the Search Engines able to read your Website?
How can you make the Search Engines read your
website?
Are the Search Engines able to read your Website?
Most of the time, search engines can't index a website because they are unable to read the website. Website designers often use these techniques that make a website unreadable. There are many tricks like this that the search engines just don't like. Open your website in your favorite browser and just look at it. Do you see any of the following?
- Not Much Content: If your home page has more images than words, the search engines have a hard time understanding what your website is about.
- Flash Introduction: While flash my look good, the search engines really hate it because it is not usable information. Most of the time it is an annoyance to your visitors too.
- Text set in Images: Sometimes your designer puts the text into an image, either overlaying on a picture, or they write the text into an image. Search engines can't read this text.
- Keywords: Have you put in the wrong keywords? Sometimes search engines will avoid websites that have wrong or poorly used keywords.
How can you make the Search Engines read your website?
If you have some of the situations listed above on your website. Don't worry, it can be fixed. You have to either start fresh or redo the website that already exists. Either way, here are some pointers to get you noticed by the search engines:
- Not Much Content: Put in real text that tells your customers information aobut your company and products or services.
- Flash Introduction: Just get rid of it. If you surveyed serious customers who visit your website to get information, most of them would tell you that they find the flash introduction annoying. Track how many times people just click Skip Intro, you will be surprised.
- Text Set in Images: Replace your images with real text. You will have to change the code for this. Images are great for your customers, but you have to keep in mind that too many images can be confusing for the customer as well as the search engines.
- Keywords: Choose good keywords. See Keyword Research advice for picking good keywords. And use them wisely throughout your website. You will have to change the code. Where and how you use keywords tells the search engines how good your website is.
If this sound a little complicated, or if it seems like it's too big a job. That's because it is. It is a difficult task to optimize your website for the search engines. You could have it done professionally; take a look at Influence Online Marketing. Read about Influence Online Marketing Search Engine Marketing Services .
Discover how our Natural Search Engine Optimization (SEO) services can direct considerable traffic to your website.
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