SEO Copywriting Services
Everyone knows a good salesperson can turn anyone into a customer. But what do you do when your salesperson is a nameless, faceless website?
When all you have are some words and a few pictures on a computer screen, every word counts.
The content of your website can either attract visitors or it can actually drive them away from your website. SEO Copywriting Services ensure that your website makes a good impression on the people visiting your website.
Internet Customers Have Different Needs
What about print materials?
You’ve had a beautiful brochure designed and written. You’ve had your marketing team work tirelessly to present a good corporate image on this print material. You could just take all that hard work and copy it onto your website. Right?
Wrong. The Internet consumer is different from the person who picks up and reads your brochure. The Internet consumer needs more and different information than the person you mail your brochure out to. Let me explain.
Internet Customers Have Different Needs
People who research on the Internet are smart, resourceful people. They are smart because they already know a little about your product or service. They are resourceful because they have already learned about your company through other forms of research, a little Internet surfing, a little from speaking with their friends, a little from being out and about living their daily lives. They are also very busy people with many demands on their time. If you waste even a moment of their time, or insult their intelligence, they will click away from your website and never return.
The important difference between Internet and non-Internet consumers is, Internet consumers have sought your company out. They came to your website. They are not necessarily ready to buy that minute. But they are pretty sure that what you have to offer is what they are looking for. They want specific information.
What Internet Customers Want
Of course they are looking for facts and information, but they are also looking for something that will convince them that they should buy into your product or service. In a way they are looking for that salesperson. They want their specific questions and needs answered. And they want to be respected.
People on the Internet also want to be spoken to as though your website is really speaking to them as individuals. They don’t want you to use your corporate language and talk about your corporate image. They want you to address them as individuals with individual needs. After all, they are sitting at their computers in their own homes. This changes the dynamic of your business relationship to them.
But it’s a website! How can you answer specific needs of individuals over the Internet? By creating a voice that is unique to your company. A voice that represents who you are and what you do. In essence, create the voice of that salesperson. Copywriting is the only way to engage your customers and keep them interested and involved with your website. You can’t send a sales person out to every person who visits your site, but you can make every person feel like you are addressing him or her personally.
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