What is the purpose of your website? Maybe you can answer that question, but can your customers?
Read about what you can do right now to make your homepage usable to your customers.
Your homepage is your first impression on your customers. Yet countless websites ignore that fact and make their homepages too complicated or too ambiguous for customers to understand. Why should customers stay on your website and try to figure it out when they can just click away? It is up to you to make that first impression a memorable one for your customers. Make it easy for your customers by finding the balance between identifying your company and emphasizing what your customers can do on your website.
Four tips for Clear Communication on your Website
There are four factors that clearly communicate your website’s intention to your customers.
- Company name and logo should appear at the top of the screen. It makes your brand clear to the customer.
- Summarize what your company does, what the website does, or differentiate your company from your competitors in a simple phrase. This is called a tag line and should appear either below or beside your company logo.
- Place the important tasks in the upper middle of the page. Make sure that there are no distractions to take your customers to low priority tasks. This gives your customers a clear starting point.
- Make your home page distinct from the other pages so your customers know right away that they are on the homepage.
Giving your customers short, concise descriptions and emphasizing the important tasks on your homepage allows customers to get to the tasks quickly. If you can cut down on the amount of time it takes customers to find what they are looking for, they will be more likely to stay on your website.
If this seems a little complicated, or if it’s too big a job. That’s because it is. It is a difficult task to redesign your entire website. You could have it done professionally; take a look at Influence Online Marketing. Read about Influence Online Marketing Usability Services .
Discover how our Natural Search Engine Optimization (SEO) services can direct considerable traffic to your website.
Other services that Influence Online Marketing Provides:
- Keyword Research Services
- Paid Management Services
- SEO Copywriting Services
- Website Competitor Analysis Services