Pay Per Click Bid Management Service (PPC)

A well-written ad can make a huge difference to the success of your Pay Per Click campaign.

Make your ad stand out from all the others with Pay Per Click Ad Copywriting.

Ad Copywriting is an essential part of your Pay Per Click ad campaign for two very important reasons. The first reason is you want your ad to appeal to your potential customers so they are compelled to click through to your website. The second reason is you want to ensure that those people who are not interested in your product or service do not feel compelled to click on your ad. After all, you are paying for every click.

What are the challenges of Pay Per Click Ad Copywriting?
Pay Per Click Ad Format
Keywords

What are the challenges of Pay Per Click Ad Copywriting?

If you read any of the Pay Per Click ads on the major search engines you will see that some of ads really don’t tell you much about the product. Others use catchy phrases to try to get you to click. Some are simply unclear. The challenge of writing meaningful ads that draw the customer in and compel them to click is enormous. You only have a small space to write out the best features and make a good impression. And each search engine has a set of rules about words you can and cannot use. Your ad can be rejected by search engine if it has banned words in it.

Most businesses that use Pay Per Click are unaware that the usage of one single word has the power to double or even triple your returns. It’s true! If you can get one more person out of every 100 to click through to your website, you will see a huge jump in profits. But there are a number of factors that go into getting that one person to click. You have to wisely use every bit of space you are allotted for your ad. Everything from what exactly you want to advertise, to the specific words you use can make a difference in your returns.

Pay Per Click Ad Format

They don’t make it easy on you. Search engines have a set of rules that you must follow when writing your ads. There is a specific format that you must follow or your ad will be rejected. Each search engine has its own format so you can’t usually submit the same ad to two different places. However, there are some similarities that most Pay Per Click ads share. You will usually have these elements in a Pay Per Click ad:

Headline or Title - will catch the customers attention.
Description - will explain the item. Your unique selling features go here.
URL - will show them what web address they are going to if they click this ad.

Keywords

Every ad is associated with one or more keywords. The keywords a searcher enters are associated with your ad. But they are also associated with your competitor’s ads. So you and your competitors bid on keywords. Sometimes certain keywords can become very expensive if a number of competitors want the same word. Before your ad is written, Influence Online Marketing does Keyword Research to determine which keywords would be best for your ad. We will find all the appropriate keywords and their bid prices. From this information we will determine the cost per customer ratio and find the best keywords for your Pay Per Click budget.

Discover how our Natural Search Engine Optimization Services (SEO) can direct considerable traffic to your website.

Other services that Influence Online Marketing Provides: