Our Services

What can we do for your website?

We offer professional full service responses to your online marketing needs. Even if you don't know what those needs are yet.

Some would argue that the Internet is the last frontier at the start of exploration. And really, the Internet as we know it has only been around for about a decade. And used by the average person only about half of that time. We’re breaking new ground in Search Engine Marketing and online sales. It is a different world now than it was a decade ago. There are new marketing problems out there that have never been encountered before. The old ways of Search Engine Marketing just don’t work any more.

Customized Marketing Plan
Browsers become Customers
Natural Search Engine Optimization
Paid Management Services

Customized Marketing Plan

That’s where we, at Influence Online Marketing come in. We can help you set and achieve your online marketing goals. First we show you what your website is doing right and where it could improve. Then using the data we collect and the strategies listed below, we put together the best possible marketing plan for your business. Each business is different and requires a unique marketing plan that contains a number of elements. Contact Us for more information or for a consultation.

Browsers become Customers

Our marketing plan drives browsers to your website and then drives those browsers to become customers. There are a number of strategies we use to achieve this:

Natural Search Engine Optimization

What makes the Search Engines place your website in their directory? Natural Search Engine Optimization is the process that enables the Search Engines to find your website. If the Search engines find your website, then it’s listed in the results of a keyword search conducted by a potential customer. This is the most complex of the strategies. Individual marketing strategies are listed below:

Content Enhancement

Is your copy (writing) as effective as it should be? Does it command the attention of Search Engines? Consider that in the world of online marketing, the content of your website is the only connection you have to your customers. Does it compel visitors to become customers? SEO Copywriting is your first connection to your customers.

Keyword Research

What words do your customers use when they search for your product or service? How do they talk about your product or service? The only way for your customers to find you is to have their language not your technical jargon on your website. Keyword Research helps your customers find your website and find the information they need on your website.

Search Engine Submission

Most business people don’t realize that getting listed in the major search engines is more difficult than it seems. You don’t just magically appear in Google and Yahoo! and you certainly won’t rank near the top without a strategy. Did you know you have to apply to Search Engines? There are so many websites on the Internet that Search Engines have become very critical of the websites they list. Each Search Engine has its own set off criteria that it looks for in a website that it is considering listing. Search Engine Submissionis a difficult process.

Directory Submission

Most people underestimate the importance of directories. They are like a great big phone book. Directories are a categorized list of websites. If your customers are looking for something your business has, but they have never heard of your company, they can still find your website if it is listed in a directory. With a strategy that includes directory submissions, you’ll reach customers that you might have missed otherwise. Read on to see how Directory Submission can make a difference for your business.

Shopping Directory Submission

This is a new possibility for marketing your products and services. Shopping Directories are a popular resource for online shoppers. And their popularity is growing as more and more shoppers flock to the Internet to make their purchases. Don’t miss out on the business opportunities available to you through Shopping Directory Submission.

Link Enhancement

Have you ever noticed that people who are leaders in their fields often know other people who are leaders in other fields? It seems like professional people know other professionals. It is the same in the online world. If your website is a high quality, professional website, then other high quality professional websites will want to be linked to yours. How can your business benefit from Link Enhancement?

Competitor Analysis

What are your competitors doing that works and how can you capitalize on their success? We not only analyze your website, we analyze your competitors too! Competitor Analysis allows you to learn from your competitors’ successes and just as important you learn from your competitors’ failures. Your business will take the lead through Competitor Analysis

Usability

You paid good money to have this website designed. Your designers included pictures and buttons and all the latest technology. But does your website help your customers find the information they need? Is your website logical and helpful to your customers? Sometimes the things you think make your website exciting are the very things that make your customers click away from your website. Find out what Usability can do to make your website easy for your customers to navigate.

Web Analytics

So you’ve built this great website. How do you know how effective your website is? Like any marketing endeavor, you have to analyze your return on investment. Who is visiting your site? What do they do while they are on your site? Do they read a page or two and leave? Do they buy? What are they looking for? Do you have what they need? Web analytics will pinpoint the needs of your customers and who those customers are. Take a closer look at Web Analytics.

Paid Management Strategies

Search Engine Optimization also includes Paid Management Services. For a small fee paid to the Search Engines, a part of your website will be included on the results page for specified keywords. Paid Management Services have many benefits to companies that frequently change their website to reflect different promotions or information. Or for companies who want to test out their marketing strategies.

Paid Inclusion

Paid Inclusion allows for pages from your website to be listed in the search engine’s index. This is a tremendous advantage to companies that are constantly changing their product offerings or have seasonal specials. The fee for Paid Inclusion entitles your website to be listed in the results of certain keyword searches. Virtually anything that relates to your website that is time sensitive will be improved by implementing Paid Inclusion in the strategy. Read about how Paid Inclusion can be a valuable marketing tool for any website.

Pay Per Click

Pay Per click is the fastest way of getting targeted traffic to your website. You can see how people are responding to your marketing efforts immediately. Pay Per Click allows your company to be listed in the Search Engines database by paying for advertising space. You pay the Search Engine a small fee every time someone clicks on or chooses your link. Read about how Pay Per Click is the most efficient way of improving your online marketing plan.

Pay Per Click Ad Copywriting

Pay Per Click Ad Copywriting will ensure your ad gets the attention of your customers. With the limited space in Pay Per Click ads, every word is important. What you say and how you say it can create a strong response to your ad. Read about how Pay Per Click Ad Copywriting will benefit your business.

Discover how our Natural Search Engine Optimization Services (SEO) can direct considerable traffic to your website.

Take a look at some of the other services that Influence Online Marketing provides:

Discover how our Natural Search Engine Optimization Services (SEO) can direct considerable traffic to your website.

Other services that Influence Online Marketing Provides:

SEO Copywriting Service
Keyword Research Service
Competitor Analysis Service
Pay Per Click Management Service (PPC)
SEO Toronto