Directory Submission Service

Did you know many browsers use directories to sift through the mass of websites on the Internet?

Being in a directory makes your website more available to people who are interested in your trade.

Directories offer another avenue for your visitors to find you. Often people who use directories are not completely sure about where to start looking for the information they need. Using a search engine can be overwhelming when they don’t know what keywords to use or when thousands of websites come up in the search results page. Listing your website in a directory can capture those visitors that would otherwise miss your website.

What are Directories?
What are the differences between Directories and Search Engines?
Why Submit to Directories?
Directory Submission Management

What are Directories?

Directories are indexes of categorized websites. They are like the Yellow Pages of the phonebook. You can look for a specific topic and find many different businesses related to that topic. Like the Yellow Pages, directories have a list of alphabetized categories. Within those categories you can find businesses that relate to each category.

What are the differences between Directories and Search Engines?

Many online businesses are under the impression that directories and search engines are the same and operate the same. Directories are very different from search engines and require a completely distinctive approach to submission. Directories differ from search engines in four major ways:

Directories don’t actively look for websites to index. – Search engines have bots that look through the Internet looking for good websites. Because directories don’t look for websites, your website must be submitted. There is no chance that your website will appear if you have not submitted your website.
Directories don’t read and store information from websites – Search engines read and store content from your website to use when someone does a search. Directories do not read your content. They only categorize your website in a particular subsection of their index.
Directories don’t base search results on the contents of your website. – Search Engines use the content as the basis for their search results. Directories assign each website to a category. There is no differentiation between the company that offers free advice and one that is selling a product. All that is stored about the website is little more than a name, a title, and a brief description of the website. They tell a bit about the website but you have to visit the website to see exactly what it is about.
Directories don’t index individual web pages only websites. This can work for or against your website depending on what your content is. If you have many different pages, some sell, some inform, and others link to other pages, it will be difficult for a visitor to fully understand what your website is about unless they visit it.

Why Submit to Directories?

It is equally important to submit to directories, as it is to submit to search engines. Inclusion in the directories is of vital importance to the success of your website. Directories help maximize your website’s visibility on the Internet. Reasons for submitting to directories are:

They provide another way for visitors to find your site. Search engines index directories so being listed in a directory can often improve your search engine ranking. Visitors can find your site through the indexed Search Engine.
They have high page ranks. Highly ranked pages linked to your Website can make your site rank higher in the Search Engines Indexes.
They have good links that link to your website. Good links will always help your web site rank higher in certain Search Engines.

Directory Submission Management

At Influence Online Marketing, we analyze the appropriate directories to submit your website to. Not all directories are suitable for all websites. Many directories are local or industry specific and it would not be beneficial to submit to all of them. Once the correct directories have been determined, we fully analyze the specific categories appropriate for your website. We ensure that proper procedures are followed by manually submitting to each directory. And of course as you develop new sections of your website or as new categories are added to the directory, we keep up to date with the management of your submissions.

Discover how our Natural Search Engine Optimization Services (SEO) can direct considerable traffic to your website.

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