Draw readers into your website.
Keeping your words friendly rather than formal increases visitors online.
The best Copywriting Articles I can give you is to "Keep it Simple." Your customers are intelligent, busy people who don't have a lot of time to look up industry specific keywords or complicated words. They want the best, clearest and easiest to understand information so they can get on with their research and purchases.
Statistics show that if a visitor goes onto a website that they can't understand, they leave that website. And worse yet, they will never return. The only way your business can make a good impression is to have good writing that catches and holds the attention of your visitors.
- Friendly versus Formal
- How to keep it simple?
Friendly versus Formal
At its most basic level, your website is all about communicating a message - buy this, believe this, etc. So communicating in a way that your reader understands and in a way that draws them into the text is essential to a successful website. It has been proven that on the Internet, visitors stay on websites that speak to them in a friendly manner. And we all want our visitors to say on our websites. The longer they stay the more likely they are to buy.
How do you get them to stay? Speak to them as though they are a new friend and you are telling them about your product or service. It makes each visitor feel like you are speaking only to them. In reality, there may be thousands of people reading your words at any given time, but keeping your tone friendly will ensure that more people are reading your words. If you write using formal words, visitors often just stop reading and go on to the next website.
How to keep it simple?
There are a few rules that web copywriters follow and have success every time. They are:
- Write in a conversational style - just like if you were talking about your product or service to another person
- Don't write using corporate words or phrases that you only hear in your industry. You will turn people away if they don't get what you are saying
- Write with common words and phrases - use words and phrases you use in everyday language
- Don't talk down to your readers by trying to impress them or by sounding arrogant - they don't want to be impressed, they want to learn about your product
These pointers are tried and true copywriter's tips. Apply them to your web copy. You will be amazed by the results. If these tips sound a little complicated, or if it seems like it's too big a job. That's because it is. It is a difficult task to rewrite your entire website. You could have it done professionally; take a look at Influence Online Marketing. Read about Influence Online Marketing SEO Copywriting Services.
Other services that Influence Online Marketing Provides:
- Pay Per Click (PPC) Ad Copywritng Service
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