Leverage the Power of the Internet to Achieve Your Business Goals
How We Can Help You
Search Engine Optimization
SEO That Helps You Achieve Your Business Goals
People can’t buy from you if they can’t find you. 74% of US households now use the Internet as an information source when shopping locally for products and services. (Source: The Kelsey Group). Influence Online Marketing uses proprietary, ethical Search Engine Optimization strategies to put your website in front of these potential customers who are actively searching for your products and services online.
Get More Customers
Our main objective is to increase the number of people who buy your products and services. Good SEO makes more money than it costs.
Mobile Friendly Websites
1.2 Billion people use a mobile device such as a smartphone, GPS, laptop, iPad or tablet to search for products and services online (Source: International Telecommunications Union). If your website is not mobile friendly, none of these people can see your website the way it was meant to be viewed. Just because you can see your website on your smart-phone doesn’t mean that your website works for all mobile devices. We’ll make your website mobile friendly and keep your customers happy while they research your products and services.
Through website analytics we determine which marketing strategies are really working for you. Web Analytics tracks important information about what people are reading on your website, what pages they visit most often, which keywords they use to find your website, what websites referred them to yours, and other important data. Web Analytics also helps us determine how best to promote your website to get the most for your marketing dollar. We work with Google Analytics, Urchin, Visistat, Webtrends, Yahoo Web Analytics and others. Ask us about which Web Analytics software is right for your business.
Watch Your Business Grow
Inman Analytics has developed an easy to use Web Analytics program that lets you track visits, referrers, popular pages and more. You don’t have to be technical or sort through pages of data. We can even set it up on your smart-phone. Visit Mint: A Fresh Look at Your Site.
An effective call to action can increase conversion rates by 150% (Source: Marketing Experiments). SEO Copywriting Services ensure that your website compels people to contact you or complete your call to action. Every website needs good content about the specific services or products you sell, and how visitors to your website can buy or get in touch with you to find out more. We give your visitors answers to their questions with good SEO content.
Get higher customer retention rates, and increase the referrals you get from current customers, with a monthly newsletter. 84% of monthly newsletter recipients find newsletters helpful and will pass them along to their friends (Source: Marketing Experiments). We’ll design your business newsletter, manage your list of subscribers, and we’ll even write articles for your newsletters every month.
PPC (Pay Per Click)
PPC Bid Management
Pay Per Click (PPC) is a form of online advertising where you pay only if someone clicks on your ad. When someone does a keyword search, your ad is posted in the ‘sponsored links’ section of the results page. Your ad is linked directly to your website. Pay Per Click advertising is completely under the advertiser’s control. The truth of the matter is, done correctly, Pay Per Click Advertising can be the most effective way to drive traffic to your website.
PPC Ad Copy-writing
Ad Copywriting is an essential part of your Pay Per Click ad campaign for two very important reasons. The first reason is you want your ad to appeal to your potential customers so they are compelled to click through to your website. The second reason is you want to ensure that those people who are not interested in your product or service do not feel compelled to click on your ad. After all, you are paying for every click. Our Ad Copy-writing service finds that delicate balance.
SEO Website Design
We design, build and optimize websites that are SEO ready so you can start achieving your business goals as soon as your new SEO Website is online. You’ll get a great looking website that’s focused on growing your business and improving conversion rates. Our focus on business growth means we get to know your particular business issues and find a solution for that problem before we begin the design. Then, we build your website with clean codes and we focus on design and usability that turns your visitors into inquiries.
Local Business Marketing
To compete with the successful companies in your industry, you need a solid online marketing plan that targets your local area. 73% of all searches are related to local content. (Source: Google). Influence Online Marketing creates local content and uses local keywords relevant to your business so that your business appears in the results for local searches. 90% of purchases are made within 50 miles of a person’s home. (Source: The Kelsey Group). We are dedicated to increasing the number of real customers you get from your local market.
Read more about our Local Business Marketing service.
National Search Engine Marketing
For any company that provides products or services on a national or international level, a strong online presence is a must. 62% of search users click a link on the first page of search results (Source: comScore). With our very powerful SEO resources and our experience in Keyword Research and Competitor Analysis, we’re able to pinpoint the best keywords and markets to target. Then, we formulate a marketing plan that employs SEO strategies and proprietary techniques to get Google to continually recognize that your business is the most relevant result for your most profitable keywords.
Why Choose Us?
A Full Service SEO Firm
Influence Online Marketing is a full service SEO firm that takes your web-marketing project from the design stage, to building and programming, through to marketing and promotion. We’ll also take care of your Video Marketing, Online Press Releases, Thematic Link Building, A/B Split Testing, and more. Call us about any of our services, we’ll be happy to answer your questions.
What Sets Us Apart
Our top priority is making your website work harder for you by making it work better for your customers and the search engines. We know you started your business to promote your products and services. Your website is an extension of your business with the same goals as your business. We never lose site of your main business goals and we do everything we can to help you achieve them.